Vicky has a deep understanding of the visual arts, music, fashion, and urban culture in South Africa. With experience spanning art fairs, independent retail, hospitality, and mixed-use precinct development, she brings a unique combination of cultural insight, operational capability and curatorial thinking.

Her career has evolved from the corporate world of finance into entrepreneurship and cultural development. She has founded and run small businesses, curated tenant mixes, led marketing and event strategies, and shaped the cultural identity of precincts such as 44 Stanley and Play Braamfontein. She also consults on brand activations, design week programming, and the development of international creative fairs and has an an expansive network across the creative industries, including artists, fashion designers, filmmakers, musicians, curators, and entrepreneurs.

She understands how to translate cultural relevance into compelling experiences and partnerships.